Thursday, October 2, 2008
Thursday's A+ Award of the Day
Today’s A+ Award goes to a Ugandan coffee farmer. Here’s his story.
J.J. Keki is the founder and director of Peace Kawomera. Mr. Keki wanted to unite the Christians, Jews, and Muslims in his community. His plan? He decided to form a co-op to sell the coffee they raised and to demonstrate peace to the world.
His neighbors were excited and pleased with his plan. So, they named the company Mirembe Peace Kawomera. Mirembe means peace and Kawomera means that their coffee is quality coffee.
That’s the story behind Mirembe Kawomera Coffee. It all started with J.J. Keki’s dream. J.J. Keki hit the streets, asking Muslim, Christian, and Jewish neighbors to put aside their idealogical differences and create a great coffee with an even better cause.
At this point, Peace Kawomera Cooperative has over 750 members. Because of their collective power, they now sell directly to Thanksgiving Coffee Company and receive four times what they previously made. J.J.’s work has started a chain reaction in the community, as farmers are able to send their children to school, save money, and reinvest.
It’s positive news indeed that something as simple as a cup of coffee can break down religious barriers and help a Ugandan community thrive.
So. Mr. J.J. Keki. You receive today’s A+ Award! Way to go J.J. Way to go!