Wednesday, October 22, 2008
A Sign of the Times?
Could this really be a sign of the times in which we live?
It seems that Framingham State College wanted to reach out and touch the wallets of younger potential donors. So, they recently sent a letter to these potential donors repeating the word “blah” 137 times in the letter campaign.
However, this letter has left some Framingham State College alumni questioning the school’s professionalism, judgment and blah, blah, blah.
The September 5 letter was sent to about 6,000 recent graduates who hadn’t donated to the school yet.
Christopher Hendry, the school’s VP of college advancement, said he approved the letter, which he saw as a worthy attempt to reach younger donors. After several complaints, he sent a letter of apology a month later.
Alumnus Ken Shifman, a 2003 grad, said the letter “insults the intelligence” of alumni, and didn’t seem like it came from a legitimate school.
VP Hendry did note that after the letter the school collected about $2,000 from nearly 40 alumni who never gave before.
What do you think? Worthy attempt? Lousy marketing campaign? If your former school sent you a letter like that, how would you respond?