Remember the old Almond Joy commercial, “Sometimes you feel like a nut, sometimes you don’t. Almond Joy’s got nuts, Mounds don’t.”
Snappy jingle. Whoever created that marketing strategy did a good job because that little commercial has stuck with me for years.
But now, I’ve got to learn a new jingle or better yet, to better classify a certain product. I know you are familiar with Pringles. They are chips. Funny, kind of u-shaped chips that come in a can, rather than in a bag.
How would you classify Pringles? What food group do they belong to?
Well, before answering (this is a trick question, after all), I’d better tell you what a court in London has decided. Britain’s High Court has ruled that Pringles are not a potato snack. The court ruling now means that Procter & Gamble Co., the makers of Pringles, will not be subject to a value-added tax, and will save the company millions in tax dollars in England.
The decision said that Pringles should be subject to a 17.5% tax because it met the definition of “potato crisps, potato sticks, potato puffs and similar products made from the potato, or from potato flour, or from potato starch.”
The judge found that Pringles were only 42% potato, and thus exempt.
Dare I even ask, what’s the other 58%?
Inquiring minds would like to know.
Anyone care to enlighten me?